Privacy Policy

This privacy policy sets out what you (customer or reader) can expect us (BluSlait Digital Consultancy) to do with your personal information.

Contact details

You can email us on hello@bluslait.co.uk. We aim to respond to queries within three working days.

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

• Names and contact details
• Usage data (including information about how you interact with and use our website, products and services)
• Information relating to compliments or complaints
• Website user information

We collect or use the following personal information for information updates or marketing purposes:

• Names and contact details
• Website and app user-journey information

We collect or use the following personal information for dealing with queries, complaints or claims:

• Correspondence
• Names and contact details

Lawful bases and data protection rights

Under UK data protection law, we must have a ‘lawful basis’ for collecting and using your personal information. There is a list of possible lawful bases in the UK General Data Protection Regulation (GDPR). You can find out more about lawful bases on the Information Commissioner’s Office (ICO) website.

Which lawful bases we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply, on the ICO website:

• Your right of access: You have the right to ask us for copies of personal information we hold about you. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification: You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure: You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing: You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing: You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent: When we use consent as our lawful basis, you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

• Consent – we have permission from you after we give you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

• Consent – we have permission from you after we give you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Consent – we have permission from you after we give you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Where we get personal information from

We get your personal information directly from you.

How long we keep information

In accordance with UK GDPR principles, we retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. If you request deletion of your data, we will promptly remove all your personal information from our systems, subject to any legal obligations that require us to retain certain records.

For the purposes of this policy, a user is considered ‘inactive’ if they have not logged into our services, opened our email communications, or submitted any forms on our website for 12 consecutive months. Before deleting any data from inactive accounts, we will send a notification to your registered email address giving you 30 days to reactivate your account or confirm you wish to remain subscribed to our communications.

For inactive blog subscribers and newsletter recipients, we will delete your personal data after the 12-month inactivity period and notification process. For clients and customers who have engaged our professional services, we will retain your data for up to 6 years following the end of our working relationship, as required by HMRC for accounting, tax reporting, and auditing purposes. After this period, all personal data will be securely deleted unless you have provided ongoing consent for us to retain it for marketing purposes.

You have the right under UK GDPR to request access to, correction of, or deletion of your personal data at any time by contacting us. We will respond to all requests within one month.

Who we share information with

We will only share your information with organisations we’re legally obliged to share personal information with.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unsatisfied with how we’ve used your data after raising a complaint with us, you can also complain to the Information Commissioner’s Office (ICO).

The ICO’s address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

This privacy policy was drafted in line with guidance from the ICO, in November 2025. We will endeavour to review these guidelines every 12 months.

BluSlait Digital Consultancy is a registered trademark of UA Digital Consultancy Ltd, a UK limited company.