Middlesex University recently launched bold, user-friendly websites for its London and Mauritius campuses — a project that reflects the institution’s dynamic identity and commitment to forward-thinking education.
See the new websites: mdx.ac.uk and middlesex.mu
About Middlesex University
With campuses in London, Dubai and Mauritius, Middlesex University is known for its practice-based learning and diverse student body that includes many first-generation university attendees. The new website project builds on this ethos, offering an intuitive digital experience tailored to current and future students, staff, and partners.
Expert Project Management
The large-scale transformation was expertly managed by a dedicated in-house Digital Marketing Team, which was led by bluSlait’s Founder Urooj Asif-Akhtar in her capacity as a consultant.
The focus was on delivering…
- a responsive platform with AA web-accessibility rating
- precision messaging and user-friendly navigation
- thoughtful integration with third-party content tools
18-Month Development Process
Behind the scenes, the project unfolded across several phases over 18 months, involving:
- design sprints, content audits and user testing
- phased content migration
- technical rollouts handled with care and professionalism
From recruitment content to course finders and staff profiles, every part of the sites was reimagined to support users and reflect the university’s evolving identity.
Building Digital Ecosystems
Working with industry-leading partners, we showcased multiple social channels on the corporate websites. Some of the content was set up to update in real-time to provide a multidimensional user experience.
Comprehensive Digital Solutions
At bluSlait, we believe that websites must function within well-designed digital ecosystems. This means that the flow of information between websites, social media, personalised communication channels, intranets and apps should align to provide intuitive user journeys.
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PS. All visual assets in this article remain the copyright of Middlesex University and are shared here for portfolio purposes only.
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